About GEO Playbook Asia

Practical guides to generative engine optimisation (GEO): how ChatGPT, Gemini, Claude, Perplexity, DeepSeek and other AI assistants choose which brands to mention and cite, and what marketing teams in Hong Kong, Singapore and Asia can do about it.

What we cover

• GEO fundamentals: how AI assistants choose which brands to mention and cite
• Measuring AI visibility: metrics, prompt tracking, share of voice
• Content and technical tactics: structure, schema, llms.txt, crawlers, citations
• Asian AI engines and markets: DeepSeek, Qwen, Kimi, Doubao, Chinese-language search
• Industry playbooks: finance, travel, retail, B2B tech in Hong Kong and Singapore
• GEO news and research: engine updates, studies, policy

How we write

Articles are researched from public sources, drafted with the help of AI, and checked against those sources before they're published. Every article lists its sources. If you spot something out of date or wrong, tell us and we'll fix it.

Who runs this site

GEO Playbook Asia is affiliated with Geoneo. We link to Geoneo where it's relevant, alongside other tools, research and resources.